Arsenal FC

Project

After becoming Arsenal FC’s exclusive travel insurance partner, Cover-More required rolling sets of banner ads to promote their products on Arsenal’s official website.

My Role

Over the course of the 2017-2018 Premier League season, I created copy for a variety of dynamic ads that joined Cover-More’s insurance products with Arsenal’s distinct brand.

Protect This Moment Banner Set

The content of each banner joined Cover-More’s insurance products with Arsenal’s distinct brand.

Over Land and Sea

The ad copy seamlessly combined phrases and themes unique to football, and the Arsenal team, while highlighting the importance of, and need for, travel insurance.

Invincible

The banner designs were rotated every other week on the official Arsenal FC website during the course of the 2017-2018 season.